Smarties get a little smarter

Filed under: British Isles , Candy , Newspapers , New Products , Europe Nestle's popular candy-coated chocolates, Smarties , are getting a makeover. Actually, it's more of a make-under. They are being stripped of artificial colors starting next month. The blue candy will be most directly affected, as there is no naturally edible dye to produce the same or a similar shade. This means that Smarties' blue candies will be white until a suitable color replacement can be found. Nestle Rowntree, the UK branch, is responding to concerns that artificial colorings may have a direct correlation with hyperactivity in children, as a study done at Liverpool University has suggested. The chemical colors that will no longer be used are: Brilliant Blue (E133); Quinoline Yellow (E104); Sunset Yellow (E110); Ponceau 4R (E124); and Carmoisine (E122).  The US Environment Protection Agency has listed Brilliant Blue in particular as a possible cancer risk. Nestle Australia , on the other hand, has no plans to eliminate their blue Smarties and states that they have naturally colored candies available. Read     Permalink     Email this     Linking Blogs     Comments

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