Using sex to sell products and services is nothing new. If fact when it comes to the fitness industry, it is pretty common. But there seems to be a very thin line between progressive marketing and overt sexuality - with Equinox Fitness Clubs pushing the boundaries. In January, the high-end fitness center with 41 clubs launched their "Happily Ever" campaign - a $3-5 million promotion that features some very provocative ads. Check out the print ads below: Continue reading...