Good news for American consumers - a number of big food and beverage companies have agreed to adopt the "Smart Choices" logo, and it should be on their packaging by the middle of 2009. ...

The NY Times has published an interesting graphic showing how food consumption has increased. In 1970 the average American ate 1.64 pounds of food per week. By 2006 this had increased an additional 1.8 pounds per week. What changed?...

Supermarkets can be very manipulative: the candies at the checkout counter (at the perfect height for a 4 year old); the more expensive items are at eye level - budget options often sit nearer the ground; the colors, the smells, the ambience. It's all there to make you buy more. On-line grocery shopping is a good alternative - and...

This is a guest post from Kerry McLeod of eBrandAid. It seems that juice manufacturers are capitalizing on our culture's obsession with weight by putting their juices on a "diet!" Just walk down any juice aisle and find many of your favorite juices in low-calorie, sugar-free varieties. We're all looking to cut calories - but are these emaciated juices sacrificing...

There are two reasons for our obsession with thinness: 'health' or 'desirability'. Many will do anything to get thin for 'glamor's' sake, but under the guise of health. It seems that we humans take extreme measures - that can be exceedingly unhealthy - in order to fit into the body beautiful culture....

Using sex to sell products and services is nothing new. If fact when it comes to the fitness industry, it is pretty common. But there seems to be a very thin line between progressive marketing and overt sexuality - with Equinox Fitness Clubs pushing the boundaries. In January, the high-end fitness center with 41 clubs launched their "Happily Ever" campaign...

I can remember my first experience with technology and shopping carts while trying to go beyond the parking boundaries of the local Safeway grocery store. I was shocked and amazed when my cart just stopped suddenly.... not that I was trying to steal it or anything... really, I wasn't. Anyway, this new brainchild of Microsoft does much more than...

Good Magazine have published a fantastic chart showing exactly which food conglomerates own which organic food brands. "Organic" is a dreadfully overused word - but it often gives the impression of shiny healthy goodness. ...

Wii-Fit is looking to get YOU fit! Nintendo's latest offering will combine a motion-sensing controller with an interactive balance board to create workouts. Available since December 1st in Japan, Wii fit is set for a North American launch in mid-May. Here's the concept:...

If you happen to see someone burying their face into People magazine this week - it'll be the lickable ad in action. Welch's Grape Juice has somehow been embedded into a full-page advert....